DON'T BE SQUARE

Be bold. Be ambitious. Be different.

Greatness doesn’t come from those living in the box. Our DON’T BE SQUARE pattern was designed for pioneers, visionaries, innovators, and disruptors. The people and organizations who think and live outside the box, push the status quo, and seek to have big impact. Big thinkers and drivers of change, we celebrate you!

INSPIRATION

COLOR

Black represents the unknown—powerful and mysterious, it evokes strong emotion that by itself can be overwhelming. White embodies new beginnings. With its lightness and clarity, it’s perfect and balanced. Bring black and white together and make a statement with their contrast. Blend them together to get *ahem* 50 shades shades of grey!

SHAPE

Let’s face it, squares went out in the 50’s and circles were so 2016.

With its sharp point, the triangle clearly knows where it’s heading. The most structurally sound of all shapes, it represents an organized and focused search for knowledge and greatness, weighted with intent and purpose. Triangles come together (the way minds, perspectives, and ideas do) and build upon each other in infinite combinations.

Our pattern brings triangles together into diamond formations, representing a brilliant mind, mental acuity, and awareness—in short, wisdom that brings insight and clarity of purpose and pulls us into our optimal flow state. This is bold vision and where the magic happens.

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